How Search Engine Marketing Can Boost Your Online Visibility

How Search Engine Marketing Can Boost Your Online Visibility

What is Search Engine Marketing? Search engine marketing (SEM) refers to the practice of using paid advertising to increase a website’s visibility in search engine results pages (SERPs). This includes strategies such as pay-per-click (PPC) campaigns, in which advertisers bid on keywords to have their adverts appear prominently when consumers search for related phrases. SEM enables […]

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